
- Image by abundantlifeacademy via Flickr
Taking the lead in an industry built on relationships and professional networks
Zion Educational Systems, Inc., (ZES) today is an Internet Marketing firm representing many clients from the Behavioral Health, Addictions Treatment (adolescent & young adult), and Mental Health Industries. ZES provides education consultation, Search Engine Optimization, as well as internet marketing strategies. ZES also owns and manages a series of web sites representing the above described industries, supporting several articles directories, directories representing specialty schools, therapeutic programs, and professional mental health service providers. Moreover, ZES hosts a series of blogs and article sites focused to provide a platform for all professions representing the three industries.
Greg Hitchcock joined ZES almost a year ago with the idea of supporting the schools, programs, and services to make a switch into the world of Internet Marketing. Greg and Craig recognized that most of the professional organizations making up the behavioral health and addictions treatment world depends heavily upon the traditional networking referral system to generate new business. Meaning, there is a well established network of relationships that span the nation, professional educational consultants having built strong and long-lasting relationships with schools and programs sprinkled throughout the US. The best schools and programs relied on the educational consultants to bring forth new business and future enrollments. The strong professional relationships between educational consultants and admissions directors was a solid business model, working well for the school, the referral professionals, and the clients. Then, the wheels seemed to come off and the referral network that was enjoyed for decades dried up and fell from the sky.
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